Well, the new Swansea away kit has been revealed, initially at the teams Adidas marketing stunt / public photo shoot, for which anyone could gain access by virtue of having bought the brand new home jersey. With the team and Adidas both hoping that making people feel included in a team event would translate into even more jersey sales, the away kit was duly unveiled and put on sale the same day. Well, y'know that special kind of awkwardness you feel when you completely misjudge a birthday or christmas gift, or conversely, when you receive a bad gift yourself? Imagine that, only two thousand people are experiencing it at the same time and it's your fault. That is how Adidas should feel. Here's the kit:
Now, I have to admit, as a kit unto itself, I actually like it. The colour is fine with me, even if it will encourage even more tedious Blackpool comparisons. It is only when you realise that Adidas have fobbed the team and it's fans off with another template that things begin to turn sour. And this isn't just a template that's been used on a bunch of other teams, which is bad enough as it is - that's already the case with the home jersey. This template is part of the bog standard Adidas "teamwear" range, available to amateurs, jumpers-for-goalposts enthusiasts, local teams, the man in the street, his dog, you and me, and just about anyone else with a little over a tenner in change in their pocket :
The retail price from the team shop is £40. Are the logos worth another £30? Did Adidas just send a load of surplus "teamwear" stock in an unpopular colour to the printers and tell them to send the whole lot second class to Swansea? It isn't even the price. Everyone knows "sports wear" is made criminally cheaply and generates diabolically large profit margins. That's not news. It's the fob off which is the burn. It is insulting and embarrassing for any team, much less a Premier League team, to have to wear a shirt freely available for not much more than a Big Mac meal at your local sportsdirect store. Adidas are the second biggest and most profitable sports wear manufacturer in the world (next to Nike). They can't afford to make unique designs for Premier League teams? For all professional teams for that? It's pathetic, really. Again, it's not so much the design, or even the colour, which I know I'm in the minority for liking, it's the complete lack of class shown in not even being bothered to spend more than five minutes making a proper kit for a top flight team. I'm starting to wish the Swans had stuck with Umbro.